For boutique studios & gyms

Your digital Studio Lead

Keep your community growing. We flag at-risk members early, reach out automatically, and win them back before they churn. No switching necessary, we sync with your booking platform.

Built by a studio owner · Live in 5+ studios

At-Risk InboxToday · 31 open
High risk 8Medium 23
JM
Julia M.
No visit in 5 weeks
29%
TW
Tobias W.
Just 2 classes in 30 days
31%
SK
Sara K.
Credits expiring soon
26%
Julia M.29% · High risk
Reformer · last visit 37 days ago

Regular for 12 weeks, but hasn't booked recently. Credits expire in 9 days, this might be a good moment to reach out personally.

Studio Lead is analyzing…
ReactivationAI draft
BehaviorTimingAutomaticPersonalized
Hey Julia, we've missed you! There's still time to join Reformer this week and feel the burn - ready to get back into your routine?
Turn your booking data into a community that stays.

Built for boutique studios & gyms

PilatesReformerHyroxHIITYogaBoxingIndoor CyclingCrossFit

How it works

From your data to more retention and revenue.

No new system. No complicated setup. Studio Lead analyses the data you already have into clear, actionable recommendations - saving you hours of manual work and highlighting exactly where you need to focus.

Your sources
Booking system
Studio reviews
Customer feedback
Studio Lead analyzing
What you get
Who to win back — and why
Coaches & time slots that actually perform
Ready-to-send messages to your members

The client journey

With you at every step — from the very first visit.

From first timer to loyal regular - Studio Lead knows what comes next, and guides your next steps.

01
Trial

Trial to loyal regular

First-time visitors are spotted and contacted at just the right moment, so trials turn into memberships.

02
Active

Build the routine

Studio Lead alerts you before credits expire - reaching out while there's still time to act.

03
Activate

Activate pre churn

When activity dips, you're the first to know - along with the best next step.

04
Community

Community growth

A ready-made draft with the right personalised message and channel - you can track exactly who returns.

And on top of it all, you measure what actually worked: bookings and revenue per action — not gut feeling.

Live in the app

See where your studio stands.

Profit, assistant, revenue by channel, coach utilization, at-risk members. Click through the five tabs and book a demo - we will discover where your studio stands together.

app.studiolead.ai Live
Overview
KPIs & trends · last 30 days
May 2026
Profit
€18.420
↑ 18%
Fill Rate
78%
↑ 6 pts
Trials
42
↑ 14
Active membersNew trials
Assistant
Ask your studio · 6 skills active
New
Which members should I contact this week?
SL3 candidates · sorted by riskjust now
Julia M.Last visit 5 weeks agoAt-Risk
Tobias W.Payment failed ×2Risk
Lena R.Inquiry open · 2 daysTrial
Should I prepare the reactivation sequence? Yes, approve →
Ask about your studio, members, slots…↵ Send
Revenue
Channels, margin & slots · last 30 days
Rules
Revenue · 30D
€38.420
↑ 12,4%
Profit
€18.420
↑ 18%
RevPAS
€8,40
↑ €0,90
Revenue by channel
Direct €18.440Corporate fitness €8.450Aggregator €6.920Drop-in €4.610
Slot performance · €/slot · darker = higher
Members
Retention & at-risk · 184 active
8 at-risk
JM
Julia M.
No visit in 5 weeks
At-Risk
TW
Tobias W.
Payment failed ×2
Risk
LR
Lena R.
Inquiry open · 2 days
Trial
AK
Anna K.
12 bookings / month
Active
MS
Marco S.
New lead · website
New
Coaches
Performance & utilization · 8 active
This week
MK
Mara K.
Reformer · 18 classes
96%
JB
Jonas B.
HIIT · 14 classes
88%
TR
Tim R.
Pilates · 16 classes
91%
LF
Lena F.
Yoga Flow · 11 classes
74%
SM
Sara M.
Barre · 9 classes
61%

ROI · Calculator

What are a few extra points of conversion and retention worth?

Select your studio type and adjust the sliders - see how much Studio Lead adds to your bottom line through better conversion and lower churn.

Studio type
More new members · Conversion +3 pp

How many more first timers convert into committed members thanks to timely, personal outreach..

Less churn · Regulars −5 pp

−5 pp ≈ ~29% less churn. Top performers in the industry see 15–30%.

A committed member is worth €360/year — and €1,241 over their lifetime.
Additional revenue · per year €70.200 ≈ 195 added & retained members · €242,000 over their lifetime
From higher conversion · year €43.200
From lower churn · year €27.000

Annual figures for the selected studio type. Net effects are kept realistic: opt-outs and unreachable members are already factored in, and the churn reduction sits within the range of comparable tools (15–30%). LTV = annual value × avg. member lifetime (1 / churn). Illustrative model.

Who is behind it

The data was there from the start. But nowhere tracks whether reaching out actually improves retention. So we built the tool we needed ourselves.

Studio Lead· Founded by a studio owner · Munich

In 15 minutes, you'll see how much revenue is on the table.

We run Studio Lead on your real data and show you where revenue is leaking, which members are at risk of churning, who to activate this week by reaching out, and what it adds up to over the year. No strings attached. You'll see instantly what's on the table.